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Simplicity and Skeuomorphism

Designing a camera is an art that combines functionality, aesthetics, and user experience. This is how I briefed my design team at the very beginning of the project.

1. Simplicity is Sophistication:
Simplicity is the ultimate sophistication. Stripping away unnecessary complexities creates an elegant and intuitive tool that doesn't overwhelm users with excessive buttons and settings.

2. Intuitive User Experience:
Creating a camera that caters to beginners while offering essential features requires a delicate balance. The aim is to provide a seamless and user-friendly experience that empowers photographers to capture their vision effortlessly.

3. No Need for Instruction Manuals:
We believe in a camera that guides users effortlessly, allowing them to start capturing memories without the need for extensive manuals.

4. The Challenge of Two User Worlds:
Designing for both experienced film photographers and newcomers presents a significant challenge. The design team must bridge the gap by providing a smooth transition from traditional film cameras to this modern day product.

5. Embracing Skeuomorphism
While the modern age tempts us to use digital buttons, touch screens and displays, there is a certain magic in embracing skeuomorphism and paying homage to traditional film cameras. By striking a balance between digital convenience and the essence of analog photography, we hope to capture the best of both worlds.

6. Beautiful Pictures (of course):
Ultimately, a well-designed camera's purpose is to capture beautiful moments.

Thank you very much for supporting this and our other projects. We are incredibly grateful for the overwhelming support we have received here: https://mint-camera.com/tl70-plus/waitlist

This is what keeps us going, one project after another. Keep improving, making the analog world a little bit better. Thank you very much.


P.S You can find me here @gary228ho