Hello Polaroid Fans!
Hello everyone who is reading this blog! My name is Gary, and I am the founder of Mint Camera. 2019 marks the tenth year of the founding of this company, and I am writing this blog to share with you what I learnt in the past 10 years working in the industry. So that anybody who is reading this blog may benefit from the knowledge I accumulated from years of working on instant cameras. Together with my team, we will reveal secrets of making and fixing cameras, and tips for using and choosing the right camera.
Why Polaroid SX-70?
40 years after its inception, SX-70 still remains the best Polaroid camera using today’s standards. (Not counting the SLR670, which was built on top of the SX-70.) That’s an incredible achievement. Plenty of instant cameras have been introduced after the SX-70, and none exceeds it. It is simply astonishing. Owning an SX-70 is like owning a piece of history. Its design, functionality, ergonomics, and optics exceed any other camera out there by an order of magnitude. That is why we love it so much.
Here’s a beautiful ad created by the Eames agency for Polaroid™ in the 70’s:
What makes MiNT extraordinary
I love my company. It is part archaeology, part engineering, part photography, part science, part art, part business. I get to meet amazing customers, I get to design extraordinary products, I get to do creative work. I get to work with incredible people, and I get to learn something new every day. It is wonderful.
Will instant photography change the way you live your life like the smartphone did? Probably not. But it will change the way you look at the world. You will see things differently after experiencing instant photography. You won’t forget the experience.
What’s more, we are preventing tens of thousands of SX-70s from ending up in landfills. Not only are we giving these cameras a new life, we are upgrading them and assigning a new owner to them. And what makes this all possible is because Edwin Land built the SX-70 to last for decades. The Polaroid SX-70 is truly an engineering masterpiece.
Disclaimer: We are not Polaroid™. Polaroid™ is a separate company. We maintain a friendly relationship with Polaroid™, which I will explain later.