SHARPA™

Unlock Sharper Images For Your SX-70

We've spent years with our hands inside these cameras.

The SX-70. A masterpiece. Born in 1972, and people are still using them today.

But here's what we've learned: Time doesn't ask permission.

Again and again, we kept seeing the same problems on the old SX-70 lens:

✖ Coatings deteriorating

✖ Optical quality inconsistent

✖ Fungus, haze, and even blackening inside the lens

 - A WHOLE NEW LENS - 

Using modern lens design techniques, we were able not only to recreate but also to redesign and improve the original SX-70 lens, making it significantly sharper.

Each lens is precision-ground, with 7 layers of coating, designed specifically for the SX-70 and the SLR670.

Original SX-70 Lens (1972–1977) vs. Sharpa™ Lens (2026)

 - THE RESULTS - 

✅ Dramatic improvement in image sharpness

✅ Reduced distortion

✅ Fantastic colors

✅ Lens integrity is guaranteed

This is SHARPA™.

For those seeking the best image quality out of all Polaroid cameras.

Tap to see the full comparison

Photo: Vincent @first.10000.photos

 - HOW TO GET ONE - 

Starting today, all newly shipped SLR670 orders will come with a free SHARPA™ lens until our initial batch is depleted. If you are eyeing the SLR670 and want to experience the new lens, it's now or never!

SLR670 MAX

If you want the top-of-the-line model, SLR670 MAX has everything included.

GET ONE NOW

SLR670 MAX features the full suite of MINT upgrades, including the SHARPA™ lens, all in one fully-equipped camera.