Square format stands the test of time. This classic and timeless format has been loved for over a century. Square films and instant cameras are the perfect matches, just like Polaroid films with SX-70 and Fujifilm Instax Square with SF70.
Details make the whole greater than the sum of its parts. Every part of the camera has been carefully considered - from a tiny gear to a single screw - all working in perfect harmony. The details are the key to everything.
It's all about Hong Kong’s night views and street signs. George started this 'Good Night Hong Kong' project back in March to commemorate the city he loved.
One man, one cat, one Polaroid camera, in isolation for 2 weeks in the Swiss Alps with cheese and chocolate for moral support. Daily snapshots until I run out of film or patience :-)
The photographs I have collected will be our memorial to this time. They reflect the world as it is, but also as we hope it will someday be.
Why do you need a SLR670? For most people, the normal Polaroid SX-70 camera is too difficult to control. Why? Because it was designed in the 1970s. SX-70 needs a serious overhaul, and we did that 6 years ago with the introduction of SLR670.