It’s YOU and your unique artworks, visual stories, framing everyday beauty - poetry with polaroids - that's keeping film alive.

Summer is calling, and this is the best time to turn the everyday world into your personal work of art. The twin-lens classic design lets you look at the world from the waist. Are you ready to jump into this mesmerizing world of instant photography?

Inspiration Wanted: 3 Instant Tips to Get Your Creativity Flowing

Square format stands the test of time. This classic and timeless format has been loved for over a century. Square films and instant cameras are the perfect matches, just like Polaroid films with SX-70 and Fujifilm Instax Square with SF70.

Details make the whole greater than the sum of its parts. Every part of the camera has been carefully considered - from a tiny gear to a single screw - all working in perfect harmony. The details are the key to everything.

It's all about Hong Kong’s night views and street signs. George started this 'Good Night Hong Kong' project back in March to commemorate the city he loved.

The Craziest Idea That Changed Instant Photography for Good

One man, one cat, one Polaroid camera, in isolation for 2 weeks in the Swiss Alps with cheese and chocolate for moral support. Daily snapshots until I run out of film or patience :-)

The photographs I have collected will be our memorial to this time. They reflect the world as it is, but also as we hope it will someday be.

Why do you need a SLR670? For most people, the normal Polaroid SX-70 camera is too difficult to control. Why? Because it was designed in the 1970s. SX-70 needs a serious overhaul, and we did that 6 years ago with the introduction of SLR670.

We hope these Polaroids cheered you up!

Being able to control time makes all the difference.